Thursday, January 28, 2016

Honda Sure Ahold Low Segment SUV with Market BR-V

PT Honda Prospect Motor (HPM) put up high to BR-V. Cars are playing in low-class sport utility vehicle (LSUV) was believed to be the market leader.


Marketing and After Sales Services Director HPM Jonfis Fandy said Honda is targeting sales of BR-V as many as 39 thousand units. "If that much, so we believe the market leader," he said with a tone of optimistic to Liputan6.com on the sidelines of a media test drive Honda BR-V in Bali, on Wednesday (27/01/2016).

Based on data from Gaikindo, LSUV segment experienced growth. Over the past year the market rose from 55 086 units to 73 538 units.

The target was indeed arguably reasonable. Therefore, the consumer response to the BR-V is high. Currently, according to HPM, there are more than 7 thousand consumers who have already booked.

HPM was already doing the distribution. Saturday (23/1), the Japanese manufacturer is handed over 200 key to consumers in Jakarta. The plan, Honda will deliver 30 units of BR-V customers to Bali.

"In total there are more than 7 thousand units of reservations. We have already started to distribute. In Bali we recorded approximately 300 orders," said Jonfis.

For your information, Honda BR-V had a 4-cylinder engine, a 1.5 liter i-VTEC engine that promises power of 120 ps at 6600 rpm and torque of 145 Nm at 4,600 rpm. Meanwhile, Honda BR-V marketed in four types, namely SM / T, EM / T, E CVT, and E Prestige CVT.


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