HondaNewsToday. - This is news from Honda car information with the title Honda Leads In First-Ever Woman’s Car-Buyer Survey by Aiman Jalil and published in The Daily Chronicle site.
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India’s first-ever women’s automotive buyer study (WABSSM), has been revealed by PremonAsia, an automotive-focused consulting firm. The study is a measure of women’s satisfaction with their vehicle choice through five key areas: brand image, product performance, sales and delivery, aftersales service and cost of ownership. The WABS study was conducted from April through July 2017, across 28 cities and towns in India and covered 11 popular brands and over 80 models.
Honda, Volkswagen and Nissan owners emerged the most satisfied with their product choice. While Honda is the overall winner, Volkswagen ranks highest on brand image, Nissan leads on aftersales service, and Toyota does well in sales and delivery.
Honda owners reported a delightful experience on all aspects while the Honda Jazz did very well too. However, its other models were unable to meet the high expectations attached with the brand. While, placed overall second, Volkswagen recorded the highest score on brand image. For third place, Nissan’s Micra found a strong likeability but its other models were unable to attain similar scores.
The first-ever study also busted some stereotypical assumptions. Rajeev Lochan Founder & CEO of PremonAsia said, “Men buying a car on behalf of a female family member or friend hold the belief that practical aspects like budget, cost of ownership, and fuel efficiency are key choice drivers for women. Contradicting this myth, the study reveals that women buyers are more discerning in attaching a significantly higher importance to brand and product elements.” To capture this, PremonAsia surveyed over 500 men who bought a car on behalf of a woman and contrasted the findings with those from the inputs of 2,587 women car owners and 763 intenders.
Honda, Volkswagen and Nissan owners emerged the most satisfied with their product choice. While Honda is the overall winner, Volkswagen ranks highest on brand image, Nissan leads on aftersales service, and Toyota does well in sales and delivery.
Honda owners reported a delightful experience on all aspects while the Honda Jazz did very well too. However, its other models were unable to meet the high expectations attached with the brand. While, placed overall second, Volkswagen recorded the highest score on brand image. For third place, Nissan’s Micra found a strong likeability but its other models were unable to attain similar scores.
The first-ever study also busted some stereotypical assumptions. Rajeev Lochan Founder & CEO of PremonAsia said, “Men buying a car on behalf of a female family member or friend hold the belief that practical aspects like budget, cost of ownership, and fuel efficiency are key choice drivers for women. Contradicting this myth, the study reveals that women buyers are more discerning in attaching a significantly higher importance to brand and product elements.” To capture this, PremonAsia surveyed over 500 men who bought a car on behalf of a woman and contrasted the findings with those from the inputs of 2,587 women car owners and 763 intenders.
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